A/B Testing in Plain English by eBay Product Manager
The Product Podcast
00:00
What Is a Hypothesis?
A hypothesis is a proposed explanation of a phenomenon. A good hypothesis should be indicative of the primary metric, and it should be the next immediate user behavior action that they are likely to take. So in our case, because i improve the hedline bordings, I expect there'll be more tlik on this counteraction button. The bigger the change, the harder it is for you to attribute the experiment results to a single variable. If the change is too small, it may not be enough to move a metre that you care about.
Transcript
Play full episode
