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India election: Modi's massive social media machine

The Global Story

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Digital Campaign Strategies in Indian Politics

Exploring the digital campaign tactics of opposition parties in India in contrast to Narendra Modi's social media dominance. It covers the use of AI to revive deceased leaders for campaigning, the investment in digital campaigns to compete with BJP, and the engagement of youth in political messaging. The chapter also addresses the challenges of deep fake videos, the role of social media platforms in elections, and the lack of regulations against controversial content in Indian politics.

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