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The Real Madrid Way
There's a book I read a couple of months ago called The Real Madrid Way. Part of that was a focus on getting the right personalities in the locker room. We bought Nigel Clough back thinking, well, this will be a cultural shot in the arm. It ended up being a complete fiasco. So then we brought in a guy named Steve McLaren who had been coach for the UK team in the World Cup and he's the guy that got us to that championship game or almost to them. You can't create culture de facto. It just doesn't, you don't just insert this personality and expect it to win.
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