The Development and Launch of Cash App

CEO Jack Dorsey reflects on Block’s origins and defining moments with host Roelof Botha. 

Dorsey founded Square in 2009 with a clear vision: economic empowerment for all. Their dongle that turns iPhones into credit card readers was just the start. With Square, small business owners were able to reach more customers and better manage their companies. But when Cash App, which emerged from an internal hackathon, started to gain traction, Square had a decision to make: stick to their core focus, or risk building an unproven product for consumers? Dorsey explains how Block succeeded by weaving new products around a core vision, and how a controversial shift in strategy led them to fully deliver on their founding mission.  

Host: Roelof Botha, Managing Partner of Sequoia Capital 

Featuring: Jack Dorsey, Alyssa Henry, Brian Grassadonia