Cultivating Cultural Engagement in Branding

This chapter highlights the critical relationship between consulting and cultural relevance, emphasizing the need for brands to engage deeply with culture rather than merely chasing trends. The conversation reflects on workplace culture, personal experiences, and the importance of people over politics, illustrating how these elements shape agency dynamics and foster a supportive environment. As the speakers navigate personal and professional growth, they share insights on authenticity and the challenges of maintaining a strong brand identity during tough times.