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S1 E3: On The TikTok Ban, RadioShack's Thirst, & Customer Service Disasters

Down To Chat

CHAPTER

Branding Is a Misunderstood Thing

i think what brand is is a most misunderstood thing in the entire world. It has nothing to do with fonts and logos and colors, it's more about brand strategy than anything else. The logo and the colours are only one tiny, tiny component of how people feel about you. So i tell people, less branding. T more brand strategy. And this is why i like guys like sharma so much. Ri an about, you know, performance, base branding, r whtever he calls it. You can run ug c that's on brand, right? Even if we shot it on a eght k camera and had our logos and fontli to me, that would

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