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Ep. 2300 An Inside Look at Wine Competitions and 5StarWines - the Book with Robert Joseph and Andrea Lonardi MW | wine2wine Business Forum 2024

Italian Wine Podcast

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Promoting Wine: The Importance of Individuality and Experience

This chapter explores the strategy of promoting individual wines and regions rather than a blanket marketing approach. It highlights the significance of detailed tasting notes and adapting to consumer feedback to enhance market appeal.

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