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9min chapter
The Funnel and Revenue Math w/ Matt Plank (CRO, Rippling)
The Science of Scaling
Planning and Testing Alternative Demand Generation Channels
The speakers emphasize the importance of testing alternative channels before they are needed, as relying on a single channel can limit growth. They also discuss the functions of their SDR team and the transition to territory-based sales organizations for more effective lead assignment.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode