Featured interview: Barnes & Noble CEO James Daunt
First Move with Julia Chatterley
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The Power of Social Media to Facilitate Customer Choices in Store
You've harnessed the power of social media and this is book reviews on Instagram that's something that you've also adopted to facilitate again customer choices in store. To be honest I don't think we particularly adopted it it's simply that we've left the book selling teams to get on with it. The age group of our booksellers is in a large part identical to the kids and young adults who are driving the book top phenomenon. A lot of it takes place within our stores, especially when schools like the school day comes to an end.
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