The Effect of Situational Forces on Decision Making

A research psychologist named Solomon Ash. decided, I want to understand how it is that social forces can change people's decision making. He did a very simple experiment in the lab and you're all shown a line on the screen of a certain length. And then you're asked, which one matches the original line in terms of length? It turns out that all these people are shills. That means they're plants from the experimenter. They're not just like you, even though they appear to be just like you.