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Emil Michael, Fmr Uber CBO: Ridesharing and Picking VCs

"World of DaaS"

CHAPTER

Challenges of Building Marketplace Businesses and the Importance of Liquidity

This chapter explores the difficulties faced in creating marketplace businesses and emphasizes the significance of liquidity and subsidies on both sides. It highlights the role of supply in the initial stages with examples from Airbnb and food delivery services.

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