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YouTube Strategy - Is That Really What You Need?
The YouTube strategist is someone who's much more involved in the direction of the actual content. The biggest role of a YouTube strategist is to think about packaging, titles and thumbnails that are going to work with your brand as well as drive click through rate from your audience. Markiplier basically challenged his audience to make his podcast the number one podcast. And if they did that, then he would launch it only fans. This happened. He became the number one podcasts above Joe Rogan.