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How to Create a Culture Around Bitcoin
The most excellent communicators of those ideas should be the ones that you allow into these networks to influence others. They should have a higher ranking within your organization and within the hierarchy of it. The people that are most influential should be like further on the top. That is through creating a culture around it. And we see this working very well because then people have also ownership over that. It's theirs. We see this with young people. Because they go through the school, then they go to university, go out of their parents' house. But in society in the future, because they become maybe podcasters or thinkers or academics or politicians., he said.