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Whit Clay – Crafting Communications

The Business Brew

CHAPTER

Is Social Media a Real Problem in Crisis?

Social media is a real problem in crisis because it's a, you know, groomers, factual inaccuracies, like all kinds of things go wild in the Twitter sphere and drive issues. A lot of times social media issues happen in a company or an executive or whoever may not have actually ever built an audience. You certainly don't want to be building your following when you're in the middle of a crisis as why are they coming to you? Right?

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