3min chapter

Michael Covel's Trend Following cover image

Ep. 1037: A Wish with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

CHAPTER

Coffee Is a Business, Not a Star Box

Coffee is a different business than starbucks, at least ite was in my day. Starbucks is third place where people go to hang out, to work on their computers. It's basically still conveniently derived business, more fast food. And so one of the sustainable strategies for us has always been to have delicious, tasting, wonderful products. Coffee is among them, and keeps growing.

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