Rachel Karten on Snark Subreddits and Ryan Sheckler
ICYMI
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Evolution of Social Media and Brand Identity
This chapter explores the evolution of viral content, media literacy, and the importance of social media in shaping brand identity. The speaker, a social media manager and consultant, shares insights from their professional journey working for various companies and brands. The discussion delves into day-to-day activities in social media management, internet consumption habits, influencer culture, and the personal values that drive effective social media strategies.
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