Kate Morris was selling make-up at the Clarins counter in a large department store. It was there she identified a rather large gap in the market. She filled that gap with a business called Adore Beauty - laying the foundation for Australia’s largest online retailer of beauty products.
We cover a lot of ground as Kate explains:
- How she’s built this empire
- Why she sold part of it to Australia’s biggest supermarket brand, then bought it back again
- Why opening a bricks and mortar store was the wrong move
- Why ensuring the Adore Beauty brand doesn’t shine to bright
Here’s what caught my attention from chatting with Kate Morris of Adore Beauty:
- What do we want to be in the lives of our customers? This is a great question to ask as you plan your marketing strategy.
- Have the courage to fail. I hear this time and time again from successful business owners. The failures are where the lessons live. Just fail quickly and move on!
- Having a full time blogger on staff. Great writers don’t come cheaply, so this idea is of course for businesses over a certain. That said, at least have a writer you can call on when a brochure or blog or sales letter needs to be written.
But the marketing gold doesn’t stop there, in this episode you’ll also discover:
- Resident techspert Dale Beaumont from 52 Ways shares another productivity tool to make your business life a whole lot easier.
- I share another low cost marketing idea that’ll have your staff jumping out of their pants!
- And we go back into the vault, revisiting a chat I had with Gold Medal Olympian Steven Bradbury.
Links & Resources mentioned:
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May your marketing be the best marketing.
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