How do software startups find product-market fit? How do you know if you have it? What does it take to get there? These questions keep every early stage founder up at night.

In this introductory episode, we discuss our goals for the show and who it’s for.

Hear our conversation with Sandhya Hegde, General Partner at Unusual Ventures about

• The biggest challenges faced by the startup ecosystem today
• Why we are launching this podcast for early stage enthusiasts
• Why the product-market fit playbook matters so much    

More information about Sandhya Hegde and today’s topics:

• LinkedIn profile: https://www.linkedin.com/in/sandhyahegde
• Company website: https://www.unusual.vc/
• Sandhya’s email: Sandhya@unusual.vc  

To hear more interviews like this one, subscribe to Startup Field Guide on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Startup Field Guide in your favorite podcast player.

About Unusual Ventures — Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building infrastructure software and application-level companies. Unusual was founded in 2018 with the mission to reinvent the venture capital engagement model by serving entrepreneurs with an unprecedented level of hands-on services.

Described as a partner versus a top-down stakeholder by its portfolio companies, Unusual is laser-focused on serving exceptional founders and teams building innovative products. With offices in Menlo Park, San Francisco, and Boston, Unusual has invested in category-defining companies like Arctic Wolf Networks, Carta, Robinhood, Harness, 
and Vivun.

About Sandhya Hegde — Sandhya is a General Partner at Unusual Ventures, leading investments in enterprise SaaS companies. Previously an early employee and executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc and on Twitter (https://twitter.com/sandhya) and LinkedIn (https://www.linkedin.com/in/sandhyahegde/).