How I Built This with Guy Raz cover image

Food52: Amanda Hesser (2021)

How I Built This with Guy Raz

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From Concept to Culinary Community

This chapter explores the journey of developing a unique food media company, emphasizing the collaborative brainstorming and testing of recipes. It reflects on the transition from initial failures to a multifaceted platform that empowers home cooks and engages a community around food. The founders discuss their challenges in pitching innovative ideas while balancing financial security and passion for meaningful work.

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