3min chapter

This Week in Startups cover image

Trump, Saudi, & Adam Neumann’s obsession with cities + BioFluff CEO Martin Stübler | E1712

This Week in Startups

CHAPTER

The Cost of Plant-Based Fur

The material does not biodegrade itself, or basically by wearing it or using it properly. So a good comparison I always tell people is just imagine an organic undiode cotton t-shirt. Once this particular example Cotton t-shirt would come to an end-of-life cycle scenario, then the material can be simply degraded in industrial composting facility and even home composting. "There's a huge bi-economic aspect coming into how we design bioflop," he says.

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