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99% Invisible

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The White City: Color and Culture at the 1893 Exposition

This chapter explores the architectural and cultural significance of the 1893 World's Columbian Exposition, highlighting its role in asserting American identity through grand neoclassical designs. It contrasts the event with European fairs, examining the influences of prominent architects and the introduction of vibrant colors in response to changing cultural dynamics. The narrative also addresses the impact of technological advancements, such as electric lighting, on the perception of color in urban architecture.

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