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👙👙 “#Dupe” — Lululemon’s knockoff embrace. Jack Dorsey’s Bluesky. Warren Buffett’s succession.

The Best One Yet

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Lulu Lemon's Dupe Swap

Lulu Lemon just became the first big brand to take on dupes. The classic product getting duped is the Align Leggings, those classic $98 tight leggings that Lulu sells. Wearing a dupe doesn't signal cheapness, it signals that you're part of a club in the know. For our second story, the newest rival to Twitter is from... the co-founder of Twitter. Jack Dorsey launched Blue Sky to rival Twitter.

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