How to Keep on Brand

The seed to the show, we could call it, was a tweet that you tweeted on November the 15th. If your new UX strategy process doesn't start with deep user research, then your strategy isn't about UX. And then there's the Ling's Carse example that everyone loves to use. The thing that got me was I put her up once as just a gag slide and it was at a conference of 500 web developers. Within seconds, everybody went to visit the site to see if this is for real.