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🎧 Winning pitch competitions, validating product via YouTube, importance of your voice & Estonia’s startup relocation program w/ Nick Lahoika (Vocal Image) Ep.72

The Pursuit of Scrappiness

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How to Acquire 300,000 Users

It's kind of a tricky one, especially if you can train your voice to sound closer to somebody else. There is Shazam that can detect some music even with pitch changes and lens changes. We are using performance marketing channels such as Facebook, Google, Apple Search ads to validate market. But this is not the best option to scale because at some point you reach the ceiling and then you need economics not to work. And so that's why we use these channels to validate market and then go into build strong organic community around our product at this market.

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