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Marketing With Generative AI: Harvard Business School’s Ayelet Israeli

Me, Myself, and AI

CHAPTER

Understanding the Rationality and Non-Rationality of Marketing Strategies

This chapter explores the rationality of using generative AI in marketing strategies, highlighting the significance of non-rational choices that drive successful brands. It also discusses the value of brands, the challenges in measuring it, and how generative AI can aid in understanding consumer preferences and segmentation.

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