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Google's Natural Language API: How It Can Understand Text
Google's natural language API shows you how an algorithm looks at a bunch of words on the page. It can identify entities and objects, it then sentiment scores them. This is interesting because what this means is that understanding entities, it will know there's different Daniel Roles's. And it will therefore be able to prioritize one over the other in a different context. So think about what shows up in the search results in line with that.