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A Creature of Habit

Hidden Brain

00:00

Introduction

Designers wanted to build a staircase that would help people become healthier. By making the stairs prominent and keeping the elevators out of sight, the bullet centre is trying to get people to develop new behaviors. So far, bryan says, this irresistible staircase seems to be living up to its name. Just about two thirds of the people that go to the sixth floor on a daily basis are taking the stair over the elevator....

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