The Importance of Repetition

Roku generally plan at a quarterly basis. Some quarters will be a couple really big product launches, while other quarters might be more product releases and a handful of things. Partnering with different marketing teams to figure out, okay, how should we tweak this messaging and let you run with it is really important. And then the time is you spend planning for a product launch or release and you have checklists and you triple check and double check, something always unexpected does happen.