2min chapter

Acquired cover image

Pinduoduo

Acquired

CHAPTER

The Social Thing Won't Work in China

The pillars to making this work are, well, a ther's some cultural stuff that group buying actually was kind of a phenomenon in off line in china already. But then theyr's social o k, let's go back to ten cent and we chat. We alluded to this if you go listeng to our episode on ten cent. They made a major strategic decision with we chat around this time that was very different than face book. Because i was thinking doing research ous like ire. The companies were doing the same thing that pindodoo did with we chat, which as they were just leveraging the face book social graff to blast out. There was tons of creativity about...

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