4min chapter

The School of Greatness cover image

76 How to Craft, Communicate, and Cash In on Your Personal Story with Bo Eason

The School of Greatness

CHAPTER

The Story Is the Personal Story

Lewis: A study that has been done and it started with Julius Caesar in the middle of the Roman Empire 2000 years ago to our last presidential election in 2012. The number one thing, quality that all of those leaders had in common for these 2000 years was they were great storytellers. Lewis: If you think about storytelling throughout your life, like you and me and everyone who's listening, has grown up with story,. That's how we were taught.

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