In the early days of facebook, professor b j fogg successfully got several tec companies to launch something called peace dot so this was the web adress. In the case of face books, it was actually a news feed, or sort of a list of the most recent friend connections being added between israelis and palestinians. And if you think about facebook at that time, you also notice that mostly young people, colls actualy i think, just, or maybe almost just college students coming on line at that time. So now, taking all those lessons and looking at the united states right now, we're looking at a layer cake that was built over a ten year

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