Advisor Marketing Made Simple cover image

Advice Line: How to Get Prospects To Act Without Being Pushy (Ben Galloway)

Advisor Marketing Made Simple

CHAPTER

Defining Your Ideal Client

This chapter focuses on the significance of identifying and understanding a specific client demographic, particularly through the lens of age and professional background. It discusses the balance between targeting a niche and addressing potential growth opportunities, offering strategies for improving client engagement and refining marketing efforts.

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