2min chapter

Hidden Brain cover image

The Founding Contradiction

Hidden Brain

CHAPTER

Jefferson's Incentives Versus Punishment

Thereis no record of jefferson ever beating anybody but overseers. At monticello and his other plantations did use the whip. But he developed the idea that using incentives would a better way to get people to do things than to whip them. So in the seventeen nineties, when he sets up a nail factory run by boys, typically and older tean agers, he institutes a regime of incentives....

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