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11min chapter
Canva CEO Melanie Perkins is happy to provide designers alternatives to Adobe
Decoder with Nilay Patel
Innovative Approach to Enterprise Product Launch
Canva's unique decision to transform their enterprise product presentation into a rap battle featuring CIOs' interests to make it engaging and memorable. The chapter discusses the company's strategy to attract enterprise customers by offering centralized account management for Canva services, emphasizing control, security, and visibility for organizations.
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