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GA4 Events and Tips
The Digital Marketing Podcast
The Benefits of Smart Attribution
Smart attribution is the default that GA4 users doesn't have to, you can change it in more places as well. It learns through observing lots of your users where the pinch points are and what needs to necessarily get credit. The smart attribution model it applies to target internet will be entirely different to another store. What's nice is you get a diagram that says early, mid and late funnel and it's telling you which channels are having the most impact.
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