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Adjusting the Course

Seth Godin's Startup School

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Do They Know About You?

If you're trying to sell the virgins, it's a lot more difficult than it is to go to someone who regularly. Soe example, simple example is if you sell mattresses, for there are two kinds of people in the world. People only buy a mattress when they have no choice and people will buy a mattress because they think it will help them sleep better. If it's the second kind of person, selling them a mattress is much, much easier than selling a mattress some one who thinks they should never have to buy a mattress. You're not paying them cash, but you're giving them attention and trust, which they can fearout. O mcmurt, right

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