How I Built This with Guy Raz cover image

M.M.LaFleur: Sarah LaFleur (2020)

How I Built This with Guy Raz

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Struggles of Launching an Online Fashion Business

This chapter explores the initial struggles faced in launching a fashion business, contrasting the disappointing online sales with more successful in-person trunk shows. The hosts discuss their need to adapt their strategy to better meet sales targets and financial goals.

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