Analyzing U.S. Consumer Spending Trends

Our panel of analysts discusses the health of the US consumer through the lens of spending, credit use and home ownership. 

----- Transcript -----

James Egan: Welcome to Thoughts on the Market. I'm James Egan, Morgan Stanley's co-head of Securitized Product Strategy, and today we're going to take a look at the state of the US consumer from several different perspectives.

Recent economic data suggests that the US economy is strong, and that inflation is on a downward trend. Yet, some of the underlying performance data is a little bit weaker. To understand what's happening, I'm joined by my colleagues Arunima Sinha and Heather Berger from the Global and US Economics teams.

It's Thursday, November 7th, at 10am in New York.

Now, the macro data on the consumer has looked pretty strong. Arunima, can you give a little bit more detail here? And specifically, how has consumer spending in the US been trending relative to where it was last year?

Arunima Sinha: So, a good place to start, Jim, would be just to see where consumption spending was last year. And there it ended on a strong note. And in the first three-quarters of 2023, the average quarterly analyzed growth for consumption was just under 3 per cent. And that's where we are this year. We've seen solid growth rates in all three quarters this year, with the third quarter at 3.7 per cent. A particularly interesting aspect has been that the spending on goods has actually accelerated this year, with the third [quarter] number at a blistering 6.0 per cent on a quarterly basis.

We have chalked this down to labor income growth remaining robust; and we did an analysis which showed that past growth in labor income boosts real consumption spending. Over this year, labor compensation has been growing strongly. So over 6 per cent in the first quarter and about 3.5 per cent in quarters two and three.

And so, we continue to expect that that solid labor income growth is going to continue to boost real consumption spending.

James Egan: All right. So, if I'm hearing you correctly – good spending, holding up; services, holding up. What about discretionary versus non-discretionary spend?

Arunima Sinha: That's a great question, Jim, especially because discretionary spending is 70 per cent of all nominal personal consumption spending in the US. So just for context, what does discretionary include? It's going to be all the spending on durable goods, some non-durables, and then non-essential services such as health and transport, financial services, etc. And what we also saw – that a larger share of labor income is now being spent on discretionary items relative to the pre-COVID phase.

So where are growth rates running? Discretionary spending is running strong on both a nominal and a real basis. So, on a nominal basis, we have about 5.5 to 6 per cent year on year, over this year, and over 3 per cent on a real basis. And these are largely in line with pre-COVID rates, if a little bit stronger now.

For non-discretionary spending – that's the spending on food at home, and clothing, energy, and housing services – nominal spending has been decent. So, 4 per cent year on year on the first three quarters this year, and real spending has been a little bit less than the pre-COVID rate. So, between 0.5 per cent to 1 per cent. And so, this suggests what we expected to see, which is there's likely greater price sensitivity among consumers for these non-discretionary categories.

What do we see going forward? We think that those increases in labor income are going to continue to provide boosts to discretionary spending. And one of the interesting aspects that we found was that lending standards seem to matter for discretionary spending. So, there's been some slowing down and the tightening of lending standards – and that could provide a further tailwind to discretionary spending.

James Egan: Alright, that all sounds pretty positive and makes sense as to why we're getting so many questions about economic data that looks very healthy from a consumer perspective. But then, Heather. Other consumer data is showing a little bit more weakness. Arunima just mentioned credit standards. What are we seeing from the performance perspective on the consumer credit side?

Heather Berger: Well, as you mentioned, the consumer credit data has shown more weakness, as more consumers are missing payments on their loans. We initially saw delinquency rates start to pick up in loans concentrated towards consumers with lower credit scores, such as subprime auto loans and unsecured personal loans, as those consumers were more affected early on by high inflation and then rising rates.

Delinquency rates for those lower credit score loans are near the highest we have on record in some cases. In the past year, though, we have also seen that delinquency rates have picked up in loans aimed at consumers with higher credit scores, such as credit cards and prime auto loans. The weakness in these is not as extreme as in subprime, but the delinquency rates of the loans taken out recently is still relatively high historically. 

James Egan: So, it sounds like what you are describing is that there are pockets of consumers that are feeling more weakness than others.

Heather Berger: Yes, exactly. And so, on the prime consumer side, even if these consumers have higher credit scores or higher incomes, if they took out loans recently, they likely did so at higher rates, and they're really feeling the pressures of higher debt service costs.

We can also see some of the bifurcation between low income and high-income consumers. In some of the more detailed economic data, we have a breakdown of 2023 spending by income group, which is a bit outdated but still useful to see the narrative – and what it shows is that in 2023 higher income consumers made up near the largest share of discretionary spending as they have historically. For lower income consumers, their spending has shifted more towards essentials, with shelter increasing the most as a share of their spending from the prior year.

Now, Jim, we really think that the housing backdrop has played a role here, so can you explain a bit more of what's going on there?

James Egan: Yes, now my co-head of Securitized Product Strategy, Jay Bacow, and I have been on this podcast a few times talking about the role that the housing market is playing in the economy right now. We've really talked about the lock in effect. And when we're thinking about the role that housing plays in the consumer specifically, we're talking about lower income households, more discretionary spending, shelter increasing that's not happening at the higher end, and we think that's the lock in effect.

A majority of homeowners were able to get low fixed rate mortgages for 30 years with 3 or 4 per cent mortgage rates. The effective mortgage rate would be on the outstanding market right now is, average is 4 per cent. Prevailing rates are north of 6 per cent right now. So that has helped that higher end consumer who is more likely to be a homeowner – 65 per cent of the US households are homeowners – maintain that lower level.

But I don't want to gloss over that entirely. Other costs of homeownership are increasing. For instance, property taxes and insurance costs are up. Homeowners have realized swelling home equity amounts amid record home price growth in recent years; perhaps giving them more confidence to spend, but that equity hasn't exactly been easy to access.

Now, second lean and HELOC balances have been increasing; but the amount of equity that's being withdrawn falls well shy of previous highs, which were set back in 2009. And that's despite the fact that the overall equity in the housing market is $20 trillion larger today than it was back then. While the equity itself should provide a buffer for homeowning consumers from ultimately defaulting, these dynamics could be resulting in some of the short-term delinquency increases that we think we're seeing in products like Prime Auto, for example.

But Arunima, can you tie a bow on this for us? What does all of this mean for the consumer moving forward?

Arunima Sinha: Moving forward Jim, we really just see a solid consumer. So, for the end of this year, our forecast is real consumption spending growing at 2.6 per cent; at the end of next year at over 2 per cent. And that really is tied to our view on the labor market – that it's going to continue to decelerate, but not in any sudden ways.

So that's it. We are seeing a strong consumer, and we are going to be watching for pockets of weakness.

James Egan: All right. Arunima, Heather, thanks for taking the time to talk.

Arunima Sinha: Thanks so much for having me on, Jim.

Heather Berger: Great talking to you both.

James Egan: And to our listeners, thanks for listening. If you enjoy Thoughts on the Market, please leave us a review wherever you listen and share the podcast with a friend or colleague today.