The Colin and Samir Show cover image

We interviewed a YouTube employee about why videos go viral

The Colin and Samir Show

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The Reality of Personalization

It's funny how often I will talk to creators and ask them if they have trouble feeling like they're keeping up with what everybody else is talking about. And it's just the reality of where we are now with different platforms, different formats,. Different personalization algorithms, all this stuff together. "I recognize that more people had watched those shorts than had watched the original source material," he says.

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