The real housewives of Beijing: why the Chinese love luxury goods
Chinese Whispers
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Are There Chinese Influences on Social Media?
Most visible brands tend to be the luxury brands who have huge budgets to advertise to consumers in China. The masses can also know more about luxury brands than I would say in Europe or in the West and so this is where they discuss it. Most of the influences in China are based in Shanghai because entertainment is a highly government regulated industry therefore it needs to be in Beijing. A lot of lifestyle and the more artistic and cultural stuff has actually moved to Shanghai since 2015.
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