Transforming Customer Experience and the Importance of Financial Foundations

Your chart of accounts is the foundation of your e-commerce business - but most brands get it wrong. Jeremy Allen from EcomCPA breaks down the fundamentals of e-commerce accounting, including how to set up your books properly, handle inventory management, and track the metrics that actually matter. No boring accounting jargon, just straight talk about making your numbers work.

Timestamps
(02:43) Intro & Why Your Chart of Accounts Matters
(07:00) Setting Up Your Books
(17:35) Inventory Management: How to Track It Without an ERP
(22:17) Software Tools and Bookkeeping
(32:40) Tax Strategy: Common Mistakes and How to Avoid Them
(36:30) Cash vs. Accrual
(40:24) Finding the Right E-commerce Accountant
(43:38) Key Metrics Every Brand Should Track
(47:00) Working With Your Accountant: Best Practices

Follow Jeremy https://x.com/jallencpa

Thank you to our sponsors

• ⁠AfterSell⁠ 
• ⁠Parker⁠
• ⁠Rivo
• ⁠Postscript

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