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183. What the Pros Don't Tell You About Winning On YouTube - Nate Black

Creator Empires Podcast

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Rethinking Social Proof and Trust

The chapter explores how the concept of social proof and trust has evolved in today's world, highlighting the shift towards valuing track records over traditional degrees. It discusses the importance of leveraging existing experience and audience when creating and selling courses online, as well as the evolving trends on YouTube and the value of authentic connections with audiences.

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