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Software Is Eating Your Car
The So What from BCG
The Implications for Big Tech?
I don't think it is anymore the fact that people do not intellectually recognize that this is what needs to happen. The petrol heads have come around to at least analytically understand the problem. But I think we are still light years ahead of that kind of transforming into actual cultural change, process change and new capability build up. So there's a risk taking in the industry at the moment to somehow ready your organization to this new future. That is very hard to get there.
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