027 | Steven Grasse | Brand Mysticism: how to create winning brands from the bottom-up | Hendrick's Gin, Sailor Jerry Rum, Guinness, Miller High Life
MAFFEO DRINKS
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Navigating the Complexities of Brand Expansion
This chapter explores the challenges brands encounter when expanding prematurely without solidifying their local market presence. It emphasizes the importance of understanding distribution processes, avoiding long-term commitments with distributors, and ensuring sustainable growth strategies for brand success.
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