Episode 017: The Margin for Magic with Kate Northrup
The Mind Your Business Podcast
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How Do You Get Started With a Launch Promotion?
Mike's advice: Allow for a margin of magic and inviting or welcoming that is really coming from a place of detachment. After we get off, I am going to make a list of all the things so that for our upcoming launch, we actually do all of them. And I can't say you can do every single one for every single launch because sometimes we forget but actually this episode is a great reminder.
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