Evolution of Pricing Strategies in the Ticketing Industry

The chapter explores the shift towards dynamic pricing models in ticketing, highlighting changes in seat pricing and the balance between profitability and fan accessibility. It discusses the pricing of concert tickets, evolving perceptions, and the concept of flex pricing, using examples like the Rolling Stones concerts. The conversation also delves into the competition between Ticketmaster and Live Nation, insights into tour deals, and the future outlook of the agency business in the industry.