First Class Founders: Creators | Solopreneurs | Personal HoldCo cover image

How to Build a Personal Brand from Scratch with Legacy Builder, Clifton Sellers

First Class Founders: Creators | Solopreneurs | Personal HoldCo

CHAPTER

Ghostwriting and the Importance of Matching Client Voice

This chapter explores the role of a ghostwriter in capturing and sharing a client's stories and insights on social media. It discusses the mechanisms of ghostwriting and the importance of matching the client's voice tone and direction. The chapter also highlights the significance of establishing boundaries and crafting content that elicits emotions to build an authentic fan base.

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