Navigating the Challenge of Greenwashing and Authentic Sustainability in Sports Industry

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Exploring the challenge of greenwashing in sports industry, the chapter delves into the gap between organizations' sustainability goals and their actual performance data. The speaker shares insights on finding the right balance between communication and data accuracy to combat greenwashing.

Summer is in full swing, the finals of the UEFA Euro 2024 European Football Championships take place this weekend and the Summer Olympic Games kick off later this month. So at the ESG Insider podcast, we’re turning our attention to sustainability in sports.

Professional sports are big business, and as we hear from today’s guest, the sporting world is facing pressure to become more sustainable from many sources, including spectators, fan associations, investors, sponsors and even regulation like the EU’s Corporate Sustainability Reporting Directive (CSRD).

We speak to Christian Hartmann, CEO of the Global Sustainability Benchmark in Sports. GSBS is an independent nonprofit that aims to tackle the challenges of the 21st century by analyzing and rating the sustainability performance of professional sports organizations.

"We know that sport is a global phenomenon, and therefore, we believe that sport as a whole has so much power. It has really the chance to help us as a global society to become more sustainable,” Christian tells us. "We want these organizations to be role models, to take real action and being really accountable ... And one of the big steps into this direction obviously is to be able to measure your performance.”

Click here to learn about S&P Global ESG Scores and measuring sustainability performance through the S&P Global Corporate Sustainability Assessment: https://www.spglobal.com/esg/solutions/esg-scores-data

This piece was published by S&P Global Sustainable1, a part of S&P Global.

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