AI's Transformative Role in Product Ownership

Artificial Intelligence is rapidly changing the way Product Owners work—from streamlining daily tasks to shaping strategic decisions. In this episode of the Scrum.org Community Podcast, Dave West is joined by Ruud Adriaans, Product Owner and Linus Wiggers, Head of AI from Productowner.nl to explore AI’s growing influence on Product Ownership.

They discuss how Product Owners can start small—by identifying time-consuming tasks and experimenting with AI tools—while also taking a bigger-picture view with vision, strategy, and policy. The conversation covers the balance of efficiency and quality, the importance of mastering AI prompting, and the benefits of hands-on experience through hackathons and personal projects.

Catch more insights at the upcoming Product Owner Event in Rotterdam Ahoy in the Netherlands on the 2nd of October 2025!