The Parado Distribution Pattern in Music

I launched Oshana Sea Ventures because I felt like all the old models were collapsing and everyone was trying to cling to those old playbooks. It's that backward compatibility desire that causes so many of these problems in my opinion. 80% of artists on Spotify have less than 50 monthly listeners. This is a huge challenge for the industry right now, but it's also a challenge that requires some context.

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